From ChatPlace
ChatPlace Campaign {RECREATE our script AND EARN}
What happens here
- 01Read the creative direction
- 02Plan and film the draft
- 03Submit for approval
- 04Post after approval
- 05Track performance and earnings
01The product
What are you promoting?
This is the product the brand wants you to feature on camera.
The Chatplace Platform
DigitalSubscriptionChatPlace is a SaaS platform that connects to your social media accounts to automate engagement and lead generation.
Key features:
- AI chatbots for automatic replies to comments and DMs.
- Gamification tools with points, leaderboards, and rewards.
- Referral tracking to reward followers who bring in new users.
- Sales funnel automation to capture and nurture leads.
It helps businesses and creators grow their audience and automate marketing.
How to access
- 01Sign up atapp.chatplace.io/auth/sign-up/
- 02
Log in
Click "Log in" on the page. If you already have a ChatPlace account, sign in with your existing credentials. If not, register.
- 03
Connect Your Instagram
Inside your dashboard, connect the Instagram account you'll be posting the campaign video from. Click "Settings" - "Account" - "Connect new account" ChatPlace will ask for permission to read comments and send DMs through the official Meta API — both are required for the funnel to work.
- 04
Apply the campaign template
Go to "Automations" → Choose template → "Keyword Chatbot". The template is almost ready to use. As triggers choose both - comments and DM. Press "Message with keyword" and set up keyword for your video. Press "Next" Change the text inside the boxes so it will match your video. For example: "Hello 👋 Want to get access to Virale to make viral content? Subscribe to @youraccount and click the button"
- 05
Get 14 day free trial
After subscription text: "Great! Click the button below to get 14 days of free trial" Change the button name to "Get"
02The goal
Build awareness with authentic product demos
03Before you start
A few things before you start
Extra context, references, and direction the brand wants you to see before you film.
Hi! We are kindly asking you to stick to the script — exactly as written.
We've prepared full scripts for this campaign. Please film each video using the script — opening hook, middle, and closing CTA (code-word in the CTA may be changed on any you choose).
Why we're strict on this: every line was tested for hook strength and conversion. Even small changes ("hey guys" at the start, an extra sentence in the middle, a softer CTA) measurably drop performance.
A few specifics:
- Read the script in your own voice and pacing — naturalness is welcome
- Keep the same words, the same order, the same length
- If a line feels wrong for you, message us before filming so we can adjust together.
- Same rule for the on-screen text and captions — match the script
If you want to add personal flavor, do it in delivery (energy, facial expression).
Use our screencasts. Just swap the VoiceOver!
We've prepared all the screen-recording footage for you. You'll find it here: drive.google.com/drive
Inside the folder, each script has its own subfolder with several screencast variations — pick whichever one fits the vibe of your video. You can mix and match across scripts if it makes sense for your edit.
⚠️ The audio inside those clips is a placeholder voiceover — a reference track so you can hear the timing and tone. Do not publish it as-is. Re-record the voiceover in your own voice, using the script text exactly.
That's it. No need to record your own screen, no need to use our software live, no need to write anything.
Set up your comment-to-DM funnel — required for this campaign!!
Comments are our key metric — both for the campaign goal and for your performance bonus payout. To make every comment count, each creator sets up a simple ChatPlace automation that automatically DMs everyone who comments a keyword on your video.
Follow the steps to setup your Chatplace account at the top of the brief!
Links for the Reels:
- 01for Virale - chatplace.io/virale
- 02for AI-Agent - chatplace.io/ai-agent
- 03for chat-bot - chatplace.io
If you have any questions - don't hesitate to ask!
04Audience
Who is the target audience?
Open on a person who recognises themselves the moment your video starts. Specificity beats reach.
Who this is for
- 01Content creators
- 02Instagram bloggers
- 03SMM specialists
- 04Social media agencies
- 05Small business owners
- 06Personal brand builders
- 07Marketing freelancers
What's frustrating them
- 01Content with zero reach and views
- 02Hours wasted on flops
- 03No fresh content ideas
- 04Guessing what works in Insta
- 05Inconsistent posting results
- 06Burning out on content
- 07Can't scale what works
- 08Spend a lot of money on specialists and different services
05Hooks & tone
What tone and angles should you bring?
Copy a ready-made scenario word-for-word if it fits — those are good to film as-is. The hook bank is suggestions only, so treat those as starting points and make them sound like you.
Tone
- 01Recreate the script – be yourself
- 02Speak like you are recommending the service to your friend
Ready-made scenarios
Claude + Instagram integration (30-60 sec)
Hook (0–5s) "Claude just got a new feature that's helping creators get follower spikes. But for that, you have to connect your Instagram account with Claude."
Setup steps (5–20s) — quick cuts, one beat per line "Open up Claude, then hit Customize Connectors." "Hit the plus, add custom connector." "Open up the ChatPlace service. Go to settings. Copy this." "Go back to Claude and paste." (Screen recording of each step, cut fast — 2-3s per beat)
Access note (20–26s) "Claude now has read-only access to analyze your Instagram — you can disconnect it anytime"
Prompt (26–34s) "Go back to Claude, insert my prompt. It will start analyzing your blog." (Show prompt on screen — 3-4s)
Outcome (34–40s) "You get a full audience breakdown and a new strategy for promoting your Instagram account."
CTA (40–45s) "Comment ChatPlace and I will send you the full guide and prompt."
06Production
What do you make — and where does it go?
Post the approved cut on this platform.
Video specs
- Platforms to Post On
- Video Orientation
- 9:16Portrait
- Length
30s · 45s
- Usage rights
Set in your contract
Agreed individually with each creator.
- Revisions
Unlimited
Resubmit as many times as needed after changes are requested.
From brief to payout
- 01Read the brief and research the brand
- 02Write a script or shot outline
- 03Align the script with your UGCBloom manager
- 04Film and upload the draft
- 05Revise if needed, then publish after approval
- 06Paste the live link and withdraw earnings
Format examples
Examples of the video formats that are acceptable for this campaign. These clips are pulled from a different campaign to show the style and format to aim for — not the exact content to recreate.
07Submission checklist
Before you submit
You'll confirm each of these before you can submit your draft, so keep them in mind while you film.
Do you follow the script (second by second)?
Do you understand what are you promoting and how is it helping creators?
Its important to understand the idea
Do you pronounce Virale correctly?
Its vih-RAHL or vee-RAL-ay
Did you download the correct video?
- It shouldn't be a screencast
- It should be in good quality
Did you add subtitles?