UGCBloom Logo MarkUGCBloom Wordmark
Case Study

192 Videos. 340K Views.
$30.78 CPM.

How Marblism used UGCBloom's marketplace to match with 43 vetted creators and beat their $45 CPM target by 32% — in just three weeks.

Marblism

Marblism provides AI employees that scale your business — running your inbox, socials, SEO, lead generation, calls, and support. They needed authentic, high-volume short-form video to fuel their paid marketing engine.

$30.78CPM Achieved
192Videos Live
339.7KTotal Views
3 WeeksTimeline
43Creators
32%Below CPM Target
$30.78CPM Achieved
192Videos Live
339.7KTotal Views
3 WeeksTimeline
43Creators
32%Below CPM Target
01 — The Challenge

Beating a $45 CPM
at Scale

Marblism had a sharp product and a growing user base, but their internal team couldn't produce enough creative variety to fuel paid acquisition. They needed dozens of unique short-form videos across TikTok, Instagram, and YouTube — fast enough to test hooks, iterate on formats, and beat a strict $45 CPM ceiling.

Traditional agencies quoted 3–6 month timelines and random creator marketplaces offered no quality control. Marblism needed a platform that matched them with vetted, briefed creators — fast.

Campaign Brief

Budget$15,000
CPM Target$45.00
Timeline Goal< 1 Month
PlatformsTikTok, Instagram, YouTube
NicheAI / Dev Tools
02 — The Approach

Three Weeks,
Start to Finish

Marblism posted their brief on UGCBloom's marketplace. The platform matched them with vetted creators by niche, handled approvals collaboratively, and tracked performance from day one.

01

43 vetted creators matched by brief

The platform matched Marblism with creators segmented by niche — tech reviewers, UGC humorists, and AI enthusiasts. 56% were US-based, with the rest spanning Canada, the UK, Australia, and beyond. 66.7% were micro-creators (0–5K following) hand-picked for authentic, relatable content.

02

244 videos submitted, 211 approved

An 86% approval rate. Marblism pre-defined strategic video formats and hooks, then chose collaboratively with creators. Multiple formats were tested in parallel — keeping creative velocity high and review cycles fast.

03

192 videos live across 3 platforms

Creators posted to their own TikTok, Instagram, and YouTube accounts — not Marblism's. Performance-based bonuses incentivized quality through the platform. Real-time tracking via UGCBloom's dashboard started from day one.

03 — The Results

Performance,
Delivered

Every metric that matters — tracked live, delivered on time, and under budget.

$30.78CPM achieved
339.7KTotal views
192Videos live
3 WeeksStart to finish
7.2KTotal likes
441Comments
$54.46Cost per video
32%Below CPM target

Top Performing Videos

1

Jasper Amenounve

YouTube

36,202

views

471

likes

$2.36

CPM

2

Baroobi A

Instagram

22,621

views

251

likes

$3.09

CPM

3

Jasper Amenounve

Instagram

18,831

views

564

likes

$0.03

CPM

4

Meg Woodhouse

TikTok

15,156

views

232

likes

$4.53

CPM

5

Jasper Amenounve

TikTok

8,334

views

197

likes

$0.17

CPM

Best-Performing Video

$2.36

CPM on top video — 95% below the $45 target

Platform Breakdown

TikTok86 videos
Instagram67 videos
YouTube39 videos

Creator Locations

United States
56%
Canada
10%
United Kingdom
7%
Australia
7%
China
2%
Pakistan
2%
Germany
2%

Creator Following Distribution

0–5K
66.7%
5K–10K
14.3%
10K–50K
14.3%
50K–100K
0%
100K+
4.8%
Marblism

“We hired UGCBloom to help test new content at scale. Creators are much more creative about videos than us internally, so this is a great way for us to get new content that we can then use in our paid marketing to find cheap well-performing creatives.”

Jesus Malo

Marblism

04 — Key Wins

What Marblism Walked
Away With

32% Under CPM Target

Top-performing creatives hit as low as $2.36 CPM on YouTube — a 95% reduction from the $45 target. The campaign-wide average of $30.78 gave Marblism significant headroom to scale spend.

Reusable Paid Assets

192 unique short-form videos ready for repurposing across paid channels. Each video is an authentic, creator-owned asset that Marblism can boost, splice, and A/B test indefinitely.

Fast Testing Velocity

From first brief to 192 live videos in three weeks. Marblism tested multiple hooks, formats, and creator styles simultaneously — compressing months of creative testing into days.

Your Turn

Ready to beat your
CPM target?