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At UGCBloom, we believe in transparent, fair creative relationships. Here's exactly how rights work for everyone involved in a campaign.
Creators retain ownership of the videos they produce. Content is published directly on their own channels and pages as part of the collaboration — you stay in control of your creative work.
Taking part in a campaign does not give UGCBloom a licence to use your content in our own marketing. If we would like to repost or feature your work on our channels, we contact you separately and ask first.
We ask case by case, and declining has no effect on your campaigns or payouts.
Brands can download and use creator videos for their marketing, both organic social posting and paid advertising, for 6 months as standard. That licence is exclusive for its term: the creator keeps posting the content on their own channels, but will not license the same content to another brand while it runs.
Campaign contracts may vary this. A longer term, or additional compensation for extended usage, is agreed between the brand and creator in the contract itself.
Need a longer or perpetual term, or whitelisting and paid amplification from the creator's own account? These are negotiated case by case and enabled in the campaign contract.
Questions about rights?
If you have specific questions about usage rights for a campaign, reach out to us at xenia@ugcbloom.team. Longer terms and whitelisting arrangements can always be discussed and documented separately.
Last updated March 2026