At UGCBloom, we believe in transparent, fair creative relationships. Here's exactly how rights work for everyone involved in a campaign.
Creators retain ownership of the videos they produce. Content is published directly on their own channels and pages as part of the collaboration — you stay in control of your creative work.
By participating in campaigns through UGCBloom, creators grant UGCBloom the right to repost and feature content on our own channels and marketing materials for platform promotional purposes.
Brands can download and use creator videos for their marketing — both organic social media posting and paid advertising campaigns — as a standard part of the collaboration.
This is subject to change if a creator opts out or negotiates additional compensation for extended usage rights. Any such agreements are made separately between the brand and creator.
Need exclusivity, whitelisting, or long-term licensing? Extended and exclusive rights are negotiated on a case-by-case basis and are defined in a separate agreement between the brand and creator.
Questions about rights?
If you have specific questions about usage rights for a campaign, reach out to us at xenia@ugcbloom.com. Extended or exclusive licensing arrangements can always be discussed and documented separately.
Last updated March 2026